FAC Annual Conference 2025 Videos

This freelance project for SalterMitchell PR required me to create three videos to promote the annual conference of the Florida Association of Counties. The client was looking for a cinematic tone and branding that gave fluid motion to the 2025 conference theme. The first video establishes the conference theme, the latter two introduce the keynote speakers, and all three include a call-to-action that inform the viewer about registration. The provided conference graphics (including the car, the plane, the palm trees, the bridge, and the boat) allowed me to create variety between shots by selecting each of the above as an accent graphic for a particular shot. This gave each shot a more kinetic feel and a stronger frame, keeping viewers engaged and directing their eyes to the relevant conference information on screen.