FloridaLocal Government Finance Program Ad Campaign

This ad for FloridaLocal was my first project working as a motion design consultant for the incredible team at SalterMitchell PR. The project required creating variants of the ad in multiple aspect ratios 16x9, 9x16, 1x1), so I initially narrowed my focus to the 16x9 (horizontal) version to address all timing, color, and visuals. Each ad includes vector graphics created by SalterMitchell, which I then imported to Blender and animated as needed. I often use Blender over After Effects for motion design work for the greater degree of flexibility that a fully 3D program provides. Once the 16x9 template version was approved by the client, I duplicated the original file and began scaling and rearranging the composition to create visuals best suited to each aspect ratio. FloridaLocal was thrilled with the animation of their logo at the end of the video and requested an addition GIF loop of it, which can be seen below.